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Rupesh N. Bhambwani's avatar

This is such a brilliant piece. I read it twice. The depth of the article is truly amazing. It resonates heavily with what we are seeing around us most of the time.

The way I see it is that, the content that is consumed now (as opposed to 10-15 years back) is driven by what people want. Tik Tok demonstrated that people are willing to spend hours and hours consuming mind-numbing content from absolute strangers.

In a way, Tik Tok probably just tapped into the human brain that was waiting to consume such content. If humans, didn't want that kind of content, Tik Tok would not be where it is right now. That even made FB, Instagram and every other social media platform to adopt similar algorithms and pivot to content that resonates with most of the people.

They quickly realized that people, more than consuming content posted by their friends and family, are actually more interested in consuming senseless content. When I look around myself, I see most of the people (specifically all modes of public transport) with their heads down in their phones scrolling through mindless content.

Maybe this is what humans want, and they are getting it delivered on a platter and for free!.

In my view, we are actually dealing with the enshittification of the human mind

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Jarvpee's avatar

I LOBE YOU SEAN!!! I LOVE YOUR ARTICLES!! AND YOUR EYES!!!

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